How to Launch Your AI Product as an Indie Developer

# How to Launch Your AI Product as an Indie Developer Building an AI product is one challenge. Getting it in front of the right people is another. Here's a practical approach to launching without a marketing team or a large budget. ## 1. Validate Demand Before You Build Talk to potential users. Search Reddit, Hacker News, and niche forums for people describing the problem your product solves. If you can't find anyone complaining about the problem, reconsider the idea. ## 2. Build an MVP That Solves One Problem Well Resist the urge to add features. Ship the smallest version that delivers value. A focused product is easier to market because the message is clear. ## 3. Find Your First Users Where They Already Are Post in communities where your target users spend time — not with a sales pitch, but by being helpful. Product Hunt, relevant subreddits, Discord servers, and Twitter/X are good starting points. ## 4. Measure What Matters Track signups, activation (did they actually use the core feature?), and retention. Vanity metrics like page views don't tell you if the product works. ## 5. Iterate Based on Real Feedback Talk to the users who stick around. Talk to the ones who leave. Both conversations teach you something different.