App Store Optimization for AI Apps
published: 2025-01-10
# App Store Optimization for AI Apps
Most app installs start with a search. If your app store listing isn't optimized, you're invisible to potential users. Here's how to fix that.
## 1. Research Keywords Your Users Actually Search
Don't guess. Use tools like AppTweak or Sensor Tower to find keywords with decent volume and low competition. Focus on specific phrases like "AI photo editor" rather than generic terms like "AI app."
## 2. Write a Title and Subtitle That Communicate Value
Your title has limited characters. Use them to describe what the app does, not what it is. "Remove photo backgrounds in one tap" converts better than "AI Background Remover Pro."
## 3. Design Screenshots That Show the Product in Action
Lead with your strongest feature. Show the before-and-after or the key workflow. Add brief captions that describe the benefit, not the feature name.
## 4. Build a Review Strategy
Ask for reviews after a positive moment in the app — not on first launch. Respond to negative reviews constructively. Both the volume and recency of reviews affect your ranking.